Advertise with Connected TV
78% of all U.S. households have a subscription streaming service from Netflix, Amazon Prime and/or Hulu
What is Connected
TV Advertising?
Connected TV refers to televisions that use the internet to stream video such individual uses to watch online content such as a Roku, Fire stick, Apple TV or gaming consoles. Your premium content would be streamed through OTT providers such as Netflix, Hulu, YouTube, Prime and more.
Why Advertise on
Connected TV?
Connected TV advertising gives you the opportunity to reach our highly engaged audience across all screens, on a cost-effective basis. The power of connected TV is twofold: it can help you reach vast audiences that aren’t watching cable anymore or never did; and as a complement to your linear and streaming ad buys.
Advantages of Connected TV
Real Time
Metrics
A big benefit of Connected TV is the ability to track and optimize your ad campaigns in real-time.
Precise Audience Targeting
It allows advertisers to target viewers with relevant messages that bring awareness to their brand.
Cost
Effective
Allows for greater reach compared to other internet-connected devices which may only have one viewer.
Variety Of Ad Formats
Marketers can test static, animated, and interactive video ads to determine what drives consumer engagement and conversion.
How Can I Target with absolute Precision?
Tens of Thousands of New Audiences
Tap into the fully integrated Oracle Data Cloud to reach new audiences based on interests, geography, demographics and more.
Retarget Website Visitors
Target high-intent shoppers by building audiences based on the actions visitors take while visiting your site.
Target Your Email Lists
Just upload emails from your CRM to break out of the inbox and bring your email marketing strategy to television.
How Can I Measure my Performance?
Cross-Device Measurement
Measure the full customer journey—from when they see your ad on TV, to when they visit your website and make a purchase.
Full Google Analytics Integration
See how your Connected TV campaign performance compares to the rest of your digital strategy.
Display it Your Way
Our custom reporting suite lets you pick your metrics, display them your way, and export them in a presentation-ready format.
