Netflix Streaming service is not delivering all the ad impressions it said it would.

Netflix is off to a rough start with its advertising option. The company has given back cash to its initial advertisers due to an inability to find enough ad inventory for the high-demand fourth-quarter period, according to media executives. According to reports, most of the advertisers who are getting their money back from Netflix are those who had an ad campaign targeting holidays or other events that were Q4 specific.Other advertisers have faith that things will pick up and are rolling over their balance to Q1 of 2023.

Netflix in 2023

Netflix could become an even more powerful player in the streaming video segment. It is not just competing with traditional TV, but also with other movie, television, and original content providers. If it can continue to evolve its services and continue to offer a superior product, there is good reason to expect continued growth in users, subscribers, and revenues going forward.

Details to Know

With Netflix launching their new ad-supported tier of its streaming service will cost $6.99 per month and be available in 12 countries, including Brazil, Japan, Mexico, the U.K. and the U.S.

The new service will be supported by pre-roll and mid-roll ads that are 15 or 30 seconds long. Viewers will be shown four to five minutes of ads per hour, on average. Targeting options will be limited to country and content-based categories at launch. Starting sometime in 2023, advertisers will be able to use Nielsen’s Digital Ad Ratings to measure ads.